Bass pro shops

EXPERIMENTAL CAMPAIGN

"BE A BASS PRO HUNTER"
Synopsis/Role: I created an experimental/speculative campaign for Bass Pro Shops where customers can hunt for three mythological creatures online such as Dracula, Bigfoot, and the Kraken. Each print ad features one of the monsters and the three key retail items you would need in order to capture them. These items are all products you can purchase in any Bass Pro Shop store. If a customer found these items in-store and presented them to the sales associate, then they would receive a special code that they can use to type into the Bass Pro Shop website to begin the online hunt. Part of the chase would include watching videos and solving puzzles before the creature could be found. The first customer to locate all three would receive a grand prize from Bass Pro Shops.