LIFTING GEAR HIRE
TV/Web Spots
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"A Lift When You Need It"
Synopsis/Role: Concepted and wrote a lighthearted and snarky two-part commercial about how reliable Lifting Gear Hire is and how their equipment can be used in a variety of crucial situations. |
Social Media Campaigns/SWEEPSTAKES
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"#FridayFail"
Strategy: Created a funny hashtag campaign called #FridayFail to inform customers what can happen when they don't exercise excellent safety procedures. Each post explains what happened to the individual piece of equipment and a tip on how to prevent it from happening. |
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"Get On Track With Tractel"
Strategy: Create social media co-campaign and sweepstakes contest with one of our suppliers, "Tractel." Campaign included weekly posts including exciting worksite photos featuring the harnesses of "Tractel," and weekly blog posts discussing the various aspects and features of the harness. Results: Over 1,000 unique visits to the landing page with a 40% conversion rate. |
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